The Greenspace business has established over time a diverse client base, including corporate, local government, education, research, health, private business and NGO's. These organisations typically return to The Greenspace time and again for general business meetings, training sessions, strategic planning workshops, market research, focus groups, HR and recruiting processes, including interviews. The Greenspace's primary client base is business to business (B2B).

The Greenspace business has a range of valuable intellectual property and goodwill. Such intellectual property is essential for the operation of the business and includes:

• Detailed customer and lead database

• Well-developed and documented operational systems, checklists and procedures

• A well-known and unique brand/identity with a strong reputation for quality and service

• The website and domain names www.thegreenspace.co.nz and thegreenspace.nz (currently a redirect to the main website)

• Sales strategy, marketing plans, sales resources and learning guides

• Marketing resources for The Greenspace (venue brochures, seating guides and price lists)

• A professional media library including older and more recent photos of the venue

• A wealth of untapped venue-hire opportunities and potential future clients

The Greenspace business focus has primary been on hosting business events during business hours however they have also hosted a range of smaller social events such as anniversary celebrations, weddings, farewells and dinners.