This business was established in 2014 as a single man operation and has grown to a small team of three search marketing consultants offering ongoing support to select clients. The business is a boutique type operation created to solve a gap in the market for a “specialist search engine optimisation services” and this is its biggest strength. The business specialises in this service and has built a reputation for delivering great results which is reflected by their client retention rate and word of mouth referral. 

Key Points:

• Current team is fully trained in this field with excellent research, technical and copywriting skills.
• Business has seen steady growth with turnover increasing between 25% - 30% Year on Year.
• Employees are responsible for 80% of project delivery, project management and client
• reporting as well as account management and communication with existing clients.
• Owner works 20 – 25 hours a week
• The staff operate remotely which allows for flexibility for owner and staff. 

The owner currently operates from a private office on a monthly arrangement, however this is the owner’s choice as the business can be managed 100% remotely from home or elsewhere.

Growth Opportunity

'Additional sales/marketing is the biggest opportunity for this business'.

While the business has seen steady growth without the need for a lot of marketing, additional growth opportunities include;

• Additional marketing
• Expanding services to existing client base.
• Targeting business that are still largely in their digital marketing infancy.
• Capitalise on the growing trend of businesses investing in digital marketing vs traditional methods.
• No geographical boundaries for offering these services.
• This business would benefit from business development/sales focus to accelerate growth beyond current trajectory.

The ideal owner of this business is someone who has sales/marketing or business development skills who wants to get involved full time in the business and add value to the already successful team. Alternatively, it could be a purchaser who is looking for a more passive role, working part time as the current owner does for an impressive return. Thirdly, this business could be an acquisition for a larger company.