Tony’s background as a marketing specialist enables him to bring out of the box thinking to property advertising. Prior to joining New Zealand Sotheby's International Realty he successfully founded and sold a nationwide advertising business, Superdockets, from which additional associated online businesses were created and sold around the world to offshore interests.

Along the way Tony has featured as a television presenter for a sporting series and developed brand identity and collateral for FMCG food products. He has achieved record area sales prices in both Omaha and Taiharuru, and recently successfully procured the new waterfront development of Whai Awa in Mangawhai to be marketed by New Zealand Sotheby's International Realty.